A career that moved from growth marketing into building software for it. The timeline has the numbers; the case studies have the details.
Mar 2025 — Present
EquityMultiple • New York, NY
I run acquisition across a $6M+ annual budget and lead EquityMultiple's AI work. Built Memosa, an investment-committee memo platform that cut analyst prep from about 8 hours to 35 minutes, and ran the conversion experiments behind a 31% cumulative CVR lift.
Mar 2022 — Mar 2025
EquityMultiple • New York, NY
I scaled the performance budget from $1.4M to $6M through an industry-wide contraction, holding CAC under $2,200. Grew brand search share from 8.7% to 17.5% and built data-enrichment targeting that converted 2.5x better.
Feb 2021 — Feb 2022
EquityMultiple • New York, NY
I ran a $1.4M paid media budget and brought CPA to its lowest in two years. Started the org-wide AI task force that later grew into the innovation mandate.
Jan 2018 — Feb 2021
HexaGroup • Houston, TX & Brooklyn, NY
I led strategy for the agency's fintech, blockchain, and B2B retainers ($2M+ combined budgets). Applied for GPT-2 research access in 2019 to test what language models could do for search ads and content. Moved every client account onto new automation platforms, cutting reporting time by about two-thirds.
Aug 2015 — Dec 2017
Masters of Business Administration (MBA)
Digital Marketing Management Track • VP, Marketing for Bauer Energy Club
Jan 2009 — May 2012
Bachelor of Arts (BA)
International Relations and Chinese • Science, Technology and Environment Track
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